Though the coronavirus outbreak may have forced an unexpected pause to our industry, you shouldn’t let that slow you down. Take advantage of this time to review and reorganize your marketing and business plans, so you are prepared when potential clients are ready. Here are a few tips to get you started.
Update Your CRM
A CRM is a customer relationship management tool that allows you to track and communicate with both prospects and clients. The real estate market has been hectic the last few years, and when we get busy adding new contacts and maintaining those contacts is often one of the first things we let fall behind. Now is an ideal time to review, update and communicate with contacts in your system. It is also a great time to add new contacts to your system from social circles such as church groups or your kid’s activities and sports. You can increase your ability to communicate with potential buyers and sellers by utilizing the CRM tool on the Ameris Bank co-marketing platform. This tool is loaded with preformatted email content to help you stay top of mind with your contacts.
Review Your Social Media Presence
Some of the challenges that often come with social media include how to find fresh content and how to add more followers to expand both your brand awareness and potential client pool. Ameris Bank’s co-marketing platform, social media sites and blog pages are full of free content you can access and post on your social media channels. If you’re looking to gain followers, check out our lead capture apps and single property website pages, which let potential clients connect directly to you. For additional creative solutions to boost your online presence, click here for a list of ideas from parkbench.com.
Brush Up on Your Phone Skills
With so many companies instituting work-from-home policies and social distancing limiting external activities, it is likely potential clients have more time to answer their phones. Now is a great time to reconnect with past clients or follow up with potential leads. While rates are near all-time lows and homes are selling within days of being listed, your knowledge and skills are more valuable than ever. Plus, it’s always a great time to ask for a referral, right?
Take a Hard Look at Past Marketing Efforts
Taking the time now to evaluate where your business comes from and where your marketing efforts have been most effective can help you maximize your time, energy and marketing dollars. Review your past marketing efforts, costs associated with them and ROI (Return On Investment) to strategize a plan for the remainder of 2020. Also, consider pairing up with industry partners such as lenders, attorneys and insurance companies to increase your reach and share marketing and advertising costs.
For more information on Ameris Bank co-marketing tools, or to join Ameris Bank’s co-marketing platform, reach out to your local Ameris Bank mortgage banker today.
By: Marlene Sheard
Marlene is a mortgage marketing representative for Ameris Bank and previous sales and marketing president for her local Home Builders Association. She enjoys sharing her experiences for the buying, selling, and financing of homes.
The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.