Strategies to Improve Your Business While Social Distancing
Though the coronavirus outbreak may have forced an unexpected pause to many aspects of life, take advantage of this time to review and reorganize your marketing and business plans so you are prepared when potential clients are ready. Especially if you’re a salesperson and can’t hold your typical in-person meetings, here are a few tips to help you and your business stay on track.
Review Your Social Media Presence
Today it is more important than ever to have a strong social media presence. Not only will it help you stay connected, but it will keep your profiles updated. Potential clients will vet you based on social media, so having a fresh page will only help you in the long run. Take this time to think of ideas for content and stories that will propel your business and help you gain followers. Since people have more time to scroll social media right now, use this to your advantage and start meaningful conversations.
Brush Up on Your Phone Skills
With so many companies instituting work-from-home policies and social distancing limiting external activities, it is likely potential clients have more time to answer their phones. Now is a great time to reconnect with past clients or follow up with potential leads. Consider making your phone call a “check in” rather than a sales call. Staying in touch will help you in the future once business is back to normal.
Take a Hard Look at Past Marketing Efforts
Taking the time now to evaluate where your business comes from and where your marketing efforts have been most effective can help you maximize your time, energy and marketing dollars. Review your past marketing efforts and the costs associated with them so you can strategize a plan for the remainder of 2020.
Find New Contacts
Use this extra time to build your customer base. Utilize your current list of contacts to ask for referrals or identify those in need of your product. Brainstorm ways you can reach more people – plan webinars, engage with potential clients through your social media and start thinking about future events. Make sure to have swift responses so people feel taken care of during this time of uncertainty.
Although the current coronavirus outbreak is the reason we have this extra time, try your best to capitalize on it and refocus yourself and your business. You will feel refreshed and ready to go when the time is right!
The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.