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Announcing Ameris Bank's New Brand

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We are proud to share an exciting new chapter in our bank’s history – our new brand. Over the next several months, you will start to see our new look come to life. It’s a new face, but the same heart.

While our look is changing, our lionhearted commitment to our customers and communities remains. Watch our video to learn more.

Earlier this year, we announced our merger with Fidelity Bank, and our new logo leverages the strongest elements from both the Ameris and Fidelity brands. It represents Ameris Bank’s new size and scope in the financial industry and reflects our history – a bank that is bold and fiercely determined to find a better way to get things done for our customers and communities.

In October, you will start to see our new logo appear in online and mobile banking, on branch signage and in our advertising. Additionally, in late October, our website and social media channels will update.

One important note – while our appearance is changing, your accounts, loans and all banking access will remain the same. This is simply a change in our look that better reflects the bank we are today!


As we refined Ameris Bank’s new brand, it was critical that our new look showcase our:

  • Energy and passion
  • Steady strength that is bold and assertive
  • Creativity in thinking and problem solving
  • Scrappy determination and nimble approach to getting things done
  • Good-natured, genuine and approachable way of serving each other and our customers

Our new lion logo is the perfect representation of this. It’s a symbol of our strength and courage – pride and fierce determination. It is a representation of taking bold steps, diverging from the pack and seeing past decades of tired banking norms for a better way. Most importantly, it signifies our relentless pursuit to get things done for our customers. Learn more here.


At Ameris, we look outside conventional wisdom and processes to find new answers. This means cutting red tape, empowering our people to make decisions at the local level, and creating clear paths and easy touchpoints. We are always on the ball, and we will always make you feel known.

We look forward to the future, and we are excited about the new opportunities ahead and what this means for you – our valued customers and communities.

Welcome to a new banking tradition. This is Ameris Bank.